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It is an honor to serve you and a pleasure to make you smile... Read More

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This Journey starts with one step.

Blessed love. 

Greetings in the name of the most high. Let us give thanks for this life, for this mystery and for this breath we breathe. 

This here is my first blog entry on this site and I hope it will be a good one.The coming together of this website, this line of enlightened apparel and goods, and this blog you now are reading has been the result of lot of work and a lot of dreaming. 

I am very proud and happy to see it come this far and look forward to seeing where it is going to go. 
SUFFERING SUCKS, the idea for the logo, was conceived when I was living on the island of Kauai in 2005. On one mystical evening riddled with inspiration and despair, the idea came to me as i was laying on a porch pondering and wondering with great concern and passion.